Hospitality Asset Management

Where Strategy Meets Excellence

ALIGN Hotels and Resorts is a premium asset management company supporting hotel owners to maximize asset value, commercial returns, and operational growth.

Our Philosophy

A.L.I.G.N. Philosophy

We bring active alignment to hospitality properties, ensuring operational standards, commercial strategies, and owner EBITDA outputs function in complete synchronicity.

Accountability
Accountability A

Taking ownership of outcomes and holding ourselves to the highest standards.

Leadership
Leadership L

Guiding teams and properties with foresight and strategic direction.

Integrity
Integrity I

Conducting business with complete transparency and honesty.

Growth
Growth G

Driving sustainable performance and asset value appreciation.

Nurture
Nurture N

Caring for our guests, teams, local communities, and the environment.

Unlocking Hotel Potential

Strong assets perform best when strategy and operations are in alignment.

Hotel performance is shaped by a combination of market positioning, revenue management, guest experience, and operational leadership.

We work as an extension of ownership, ensuring that the brand operator's performance, resource allocation, and market penetration match original underwriting and projections.

15+ Years Experience
50+ Assets Managed
100% Owner-Focused
Learn About Our Mission
EBITDA +24%
Strong Brand, Stronger Returns
Featured Property

Strong Brand, Stronger Returns

Guest NPS 4.8★
Great Asset, Smarter Strategy
Asset Strategy

Great Asset, Smarter Strategy

RevPAR +18%
Prime Location, Higher Occupancy
Location Yield

Prime Location, Higher Occupancy

Our Approach

Bringing structured oversight to hospitality asset performance.

Hospitality assets function within an ecosystem of operators, brands, and market forces. We bring structured oversight, strategic insight, and operational accountability.

Directly aligned with ownership interest

Every decision is evaluated through the lens of ownership, long-term value, and asset sustainability. We ensure operator goals do not compromise owner returns or capital value.

  • Prioritizing owner EBITDA and asset value over pure top-line brand targets.
  • Evaluating brand operator proposals against market realities and local capabilities.
  • Transparent updates and direct reporting line to owner leadership.
Owner First Design mockup
Our Expertise

Comprehensive hospitality asset services.

We provide deep capability across brand selection, development assistance, pre-opening setups, revenue operations, and post-stabilization asset management.

Hotel Development & Repositioning

Brand selection, market feasibility, product mix, and technical inputs for new and existing assets.

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Technical Services & Procurement

FF&E, OS&E, and technical advisory across the project lifecycle.

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Pre-opening & Transition Support

Operational readiness, hiring, systems setup, and market entry strategy.

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Hotel Management & Operations

Full-spectrum operational leadership and performance management.

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Asset Optimization

Performance benchmarking, cost optimisation, and EBITDA improvement.

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Revenue & Commercial Strategy

Revenue management, distribution strategy, and commercial planning.

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Sales, Marketing & Branding

Market positioning, brand development, and sales strategy.

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Food & Beverage Strategy

F&B concept development, operations, and revenue optimisation.

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Sustainability & ESG Stewardship

ESG frameworks, sustainable operations, and responsible tourism.

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Loyalty Programs & Guest Retention

Guest loyalty architecture, retention strategy, and lifetime value optimisation.

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Portfolio

Hospitality assets supported through strategic oversight.

Our portfolio reflects operational hotels and development-stage projects, where support includes asset management insight, performance monitoring, and strategic guidance.

Radisson Blu Hotel, Kaushambi
Featured Property
Radisson Blu

Radisson Blu Hotel, Kaushambi

A prominent hospitality asset in the NCR region, where ongoing support includes performance reviews, operational alignment, and strategic positioning in collaboration with the property leadership team.

Banquet Hall
Bar and Lounge
Fitness Centre
Hotel Lobby
Swimming Pool
Executive Suite
Spa and Wellness
Leadership

Experience across hospitality operations, asset management, and brand partnerships.

Our leadership team brings experience across hotel operations, financial oversight, and commercial strategy, with a consistent focus on value creation for owners.

Core Founders & Advisors

Romesh Koul

Romesh Koul

Co-Founder

Karan Jain

Karan Jain

Co-Founder

Navneet Jain

Navneet Jain

Co-Founder

Rattan Keswani

Rattan Keswani

Principal Advisor

Operational Experts

Ishaan Koul

Ishaan Koul

Head - Business Development

Shailen Verma

Shailen Verma

Vice President - Projects & Engineering

Kaval Verma

Kaval Verma

Vice President - Human Resources & Training

Arijeet Aikat

Arijeet Aikat

Vice President - Housekeeping & Facilities

15+ Years Experience
50+ Hospitality Assets
10+ Brand Partnerships
100% Owner-Focused

Ready to align your hospitality asset for peak performance?

Let's discuss how we can bring strategic oversight and operational excellence to your property.